Sundia Fruit Launches Fresh Product Line

Released on: August 29, 2008, 12:18 am

Press Release Author: Sundia Fruit

Industry: Food & Beverage

Press Release Summary: Sundia Fruit has launched an entire new range of fresh fruit
products, ranging from organically grown fruits to zero calorie juice.

Press Release Body: 29th Aug, 2008: Sundia Fruit, the premier fruit brand in the US,
has taken a big stride towards transforming itself as world's no.1 fruit brand.
Sundia has now launched an entire new range of fresh true fruit products-Sundia
Original, Sundia Lite, Sundia Organic, Sundia Mini, and Sundia Fresh Produce. Sundia
fruit cups will carry organically grown watermelons, peaches, ruby red grapefruit,
pineapple, mandarin orange, mangoes, and papaya (as Tropical Medley).

The Sundia Fresh Produce range features fresh watermelon, honeydew, mango, tomato,
and onion, which are organically grown. Healthy eating has become the norm of the
day and consumers want to ensure that whatever they eat is 100% chemical-free.
Sundia Lite is specifically meant to target the health-conscious consumers. It is
the first and only ready-to-eat cut-fruit without added sugar. Packed in water and
lightly sweetened with SplendaT, True Fruit Lite contains 50% fewer calories per
serving than True Fruit Original.

Sundia True Fruit Organic is the only single serve, ready-to-eat fruit cup filled
with organically-grown mango, grapefruit, peaches, or pineapple. Sundia Mini is a
small watermelon enough for two persons.

To ensure maximum food safety, Sundia Fruit is also using HACCP principles for the
processing of its "True Fruit" products. Mr. Kairos, the Vice President of
manufacturing for Sundia Fruit says, "It's a step beyond what\'s required for the
manufacturing of products like \'True Fruit,\' but consumers today want their food
suppliers to take all the steps possible to ensure food safety."

Crafted for convenience, Sundia fruit cups are also equipped with a stylish 'spork'
(combination of spoon and fork) that makes the fruit ready to eat whenever you like.
The cups can easily fit into automobile cup holders and lunch boxes. Besides,
Sundia Fruit has also launched a super saver summer bonanza, which includes $1.50
off on purchase of a Sundia watermelon and two ziplock containers.

Sundia True FruitT range is
available widely across major US department stores like Wal-Mart, Albertsons,
Ralphs, Fry's, Piggly Wiggly, Publix, Whole Foods, Kroger, Supervalu, Meijer, H-E-B,
Affiliated Foods, and Bashas'. Sundia Fruit has also made inroads into Thailand
with its new cut fruit range. It is expected that the growing demand for easily
accessible and healthy snack will surely make Sundia Fruit's new range of fruit
products a great success.

About Sundia Fruit

Sundia Fruit, based in Oakland, CA, is the fastest growing fruit brand in North
America. With an objective to promote increased consumption of fruits and
vegetables, the company is rapidly building its product line with great innovation.
Sundia Fruit has gained wide renown as one of the premier watermelon brands in the
US. Through partnerships with watermelon growers, distributors, and shippers, the
Sundia trademark is now on more than 35% of the U.S. watermelon supply and quickly
expanding to include other fruits and vegetables.

For further information, please visit http://www.sundiafruit.com/
####

Web Site: http://www.sundiafruit.com/

Contact Details: Sundia West Coast
3738 Mt. Diablo Blvd. Ste. 304
Lafayette, CA 95449
415 762 0600

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